Maybe you saw the Dodge commercial on Sunday about God
making farmers? Then, if you work in PR, maybe you saw Arik Hanson’s
blog post adopting this to how God made PR pros? This is definitely
interesting, and it makes us look like hard working, driven, intelligent and
extremely busy individuals. And that is definitely true – I’m not arguing that
–so thanks for the post, Arik.
What I’m arguing against, however, is that God made PR pros.
God didn’t make me a PR professional, I did. I worked hard in undergrad to get
into a top PR graduate school. I worked multiple jobs and was an integral part of a University social
media research project at a time when the industry was trying to figure it out. I spent
all-nighters working in the computer labs on research papers, campaigns,
graphic design projects, studying for tests, etc. God didn’t make me do this. I
did, because I wanted to succeed. This isn’t about religion, it’s about the
fact that in PR, most of us have a work hard/play hard attitude. We’re
multi-taskers, doers, thinkers, innovators, writers, early-risers, night owls,
social butterflies and so forth. So, Arik – here’s my respectful rebut.
So, I made myself a PR pro, by never quitting, working
hard and knowing when it’s time to rest.
I said, “I really don’t want to wake up at 4 a.m., how about
I snooze until 5 a.m.? Great, and then I’ll go for a run, and sign on to my
computer from home. I’ll check my Google Alerts, send over the morning’s
coverage to my clients, head to the suburbs for a client meeting to present
updated messaging to their executive team, head in to the office by 11:30, scan
additional news, Tweet out client coverage, spend my lunch drafting this blog
post, call my beat reporters, set up pre-briefs for news on a client’s big
customer win, write the briefing materials, make sure my managers/VPs have the monthly metrics, draft a press
release, check my LinkedIn groups for comment opportunities, draft a byline,
moderate a media interview with Forbes, fill in my daily time sheets,
check out with managers, head over to the Mobile Monday start-up event, mingle
with investors and new business prospects, get home by 10 p.m., respond to any
pending emails, go to bed and do it all over again the next day.” I did this because I wanted to, not because of some calling from a higher power.
So, I made myself a PR pro by pushing limits and
exceeding expectations.
I said, “I need to sit in this meeting with Vice Presidents
and the entire client team, listen to their recommendations, offer creative
ideas for new campaigns, talk about metrics, and then, when my VP asks me to
pull off the near-impossible in just two quarters, tell her that I’ll do it in
one.”
So, I made myself a PR pro by being confident enough to
challenge the norm and offer advice to leadership, but humble enough to learn
from anyone who has lessons to offer.
I said, “ I need to analyze these Cision metrics and Google
Analytics and explain to clients why what they’re doing isn’t working and what
can work. I need to step up when that client asks for a release turned around
in 15 minutes, or when there is breaking industry news and my client wants to
be the first to respond about it. I need to mentor interns and younger staff,
while learning and taking advice from my more veteran colleagues. I need to
respect my clients while offering realistic guidance. Sometimes, I need to vent
about things, but I can’t complain.”
So, I made myself a PR pro because I learned how to weed out
the important from the trivial, and that true success means a work/life
balance.
I said, “I need to be level-headed enough to handle a
crisis–executing carefully strategized crisis plans with a calm voice and
steady hand. I also need to be fun, and learn how to laugh even when work is
stressful, because the people and the passion are what make working in PR the
best job in the world, and no one likes the fuddy duddy who’s all work and no
play." God didn't tell me to keep calm, and he certainly didn't tell me to go get drinks with colleagues after a hard day's work.
So, I made myself a PR pro because I’m passionate about
communication and continued learning.
I had to learn how to write and edit, and that means writing
and reading often, whether for school or pleasure. I need to offer advice and
take it. Learn to do things on my own, and work well with others. I need to
know what industry trends are changing PR and excel in them. Be an expert in
social media even while I’m learning about it. Become the office guru in mobile
because I never want to stop learning. Each day, I read more about stats,
trends and new technologies that impress me and make me wonder what’s next. This is due to my insatiable curiosity and as a result, I am able to keep up or stay ahead of the curve.
So, I made myself a PR pro because I am my own
moral compass.
But above all, I needed to keep a strong moral compass, and
this had nothing to do with God. Free will, learning from my mistakes,
sticking up for the underdogs, overcoming hardships, and
gratitude for opportunities I’ve had have made me an ethical PR professional.
Being spellcheck-obsessed in my personal life, my love for NPR, my
incessant FourSquare check-ins – these are all attributes, but they don’t make
me a PR person. Determination. Humility. Passion. Confidence. Insatiable desire
to learn. These all make me a good PR professional. And these are all traits I
am proud to say I cultivated through a lifetime of hard work, not because God
made me a PR professional.
Damn Marki, that was awesome. Glad I found your blog. Way to lay it down.
ReplyDeleteThanks, Zac! Been reading up on PostMasculine myself lately. We should grab a coffee some time and catch up... hope you know that by coffee, I mean beer.
DeleteHaha. I love the quick response time. I don't work there anymore but I'm still constantly communicating with the guys that do. I love that site.
DeleteMaybe we could meet somewhere in the middle, coffee and Baileys perhaps =)