Tuesday, August 30, 2011
It’s true, I’ve only been a full-time PR pro for little more than a year, though I’ve diligently followed the field for years. Still, I can see the progress that is happening so rapidly in this growing field. In many ways, public relations is circular, and we’ll continue to apply best traditional PR practices. But PR is also very linear, as we constantly use the tools at our hands for progress in the field. Most recently, we’ve been leveraging video to create opportunities for our clients. It’s a hot that everyone’s talking about. Dan Schwabel’s event I attended a few weeks ago with my colleagues reaffirmed that.