That’s not to say that I only connect with people I’ve
worked with in-person on a professional level, or that I attended school with.
There are plenty of people out there that have interesting backgrounds and there
are a lot of opportunities for us to connect on future projects. What I’m
saying, is that if you’re requesting a connection out of the blue, make your
intentions clear. Explain to me why you’d like to connect in the message.
Was it something that sparked you interest in my profile?
Did we have a connection in common that mentioned we might be interested in
connecting? Is there a specific project or opportunity you’d like to
potentially collaborate on? Give me some insight into why you want to connect.
If you don’t, then I probably won’t accept the connection.
That being said, there are many who argue against my
philosophy. I respect and welcome those opinions as well. For example, there’s
my colleague Katelyn
D’Eramo, who believes in connecting with almost everyone she meets in
person, via email or on Twitter. As she says, you need to connect with people
you’ve met, worked with, exchanged emails with because you’re both in similar
fields – you never know where the next opportunity lies or where people are
moving in the market. Some reporters just connect to search for sources, while
client contacts can jump from company to another company that may need PR. For
the record, I absolutely agree with Katelyn in regard to connecting with
clients. LinkedIn has also become a valuable resource for news. For people like
me, it’s more about the LinkedIn Today feature that brings me news that’s relevant
to me. For Katelyn, it’s more about following the feeds of her connections,
what articles they are updating, and learning more about the news that’s most
important to them, or where they’re headed on their next venture.
Is one way better than the other? Not necessarily, like most
social networking, it’s about what you make of it. That’s my PR thought for the
day. What are your philosophies for connecting on LinkedIn? Are you more
liberal about it like Katelyn, or are you even pickier than me?
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