As someone who's passionate about social branding, PR and marketing, I pay a lot of attention to tactics and campaigns of the brands I interact with in my daily life. Sometimes, I just like a brand for the good old fashioned reasons - good quality, good service and brings value to my life. So when a brand goes above and beyond all that, I'm very impressed. Here, I'd like to talk about a company I interact with that I feel deserves some attention - outside of the usual people I talk about, like Starbucks and Apple. Don't be alarmed by the brief and sudden change, but I'm stepping outside the world of technology here. - gasp!
- Rewards Program: I live across the street, and I'm already signed up for marketing emails. I'm sure I'm not the only local who's signed up for emails. Why not show us how much you value our continued patronage, and offer us a discount. Maybe a Joe's BFFs card for those of us who keep coming back, and want to know we're valued.
- Foursquare: I may not be the mayor of NYAJ's right now, but you can bet I would be if they offered a free appetizer to the mayor. Or how about a 10 percent discount for checking in? Maybe swapping those two ideas? There are a lot of ways to do this, and I think that Joe's has the social know-how and clientele to pull it off. Sel de la Terre in Boston, Mass. offers free Pomme Frites for checking in. As a result, when I'm in between a few different places for lunch, I always choose there. It's an incentive, a nice reward for the social-savvy customer who shares their dining habits with friends.