Tuesday, July 27, 2010

With Foursquare, Life's a Game

Foursquare Everywhere

This year, Foursquare’s considered one of the most up and coming social media players. And I do mean player, because in the world of Foursquare, life is a game and everything is worth points or badges. Foursquare’s founder, Dennis Crowley, made it that way because he enjoyed earning points in video games so much. He wanted to see his video game world become a reality. Check-in to different places on campus, or anywhere else, and earn points each time, watching the points value increase with each check-in that day. Check-in to some place the most, and you become the mayor. Each Sunday night the points system restarts, so you’ll find that when your best bud is beating you by five points on a Saturday night, you’ve got some extra motivation to leave your usual hang out and check-in to a new venue.

Foursquare makes being social in your daily life just like a game, creating incentives to try to new places for more points. And even the least competitive personalities will find that when they’re ousted as the mayor of their favorite hot spots, they’ll feel that impulsive, stubborn need to go for a check-in to gain their title back.

Not only is Foursquare creating a little friendly competition, it’s connecting us too. Checking our smart phones, we get to see where our friends are hanging out, or where there’s a trending hot spot in real time. Maybe you’re headed to Dunkin’ Donuts for your usual fix, but you see your friend just checked-in at a local mom-and-pop bakery down the street so you head there instead. So much of social media is about connecting. With Foursquare, we get to take the virtual interaction of new media and make it social in a face-to-face setting.

Some late adopters have argued that social media actually makes people less social. Foursquare helps to prove quite the opposite. That's my PR thought for the day.

Image was taken from Google images.


  1. I didn't quite get the whole "Foursquare" thing but after reading your post and having it broken down like you did I really grasped the concept.

    Thanks for sharing your PR thougts with all of us!

    - MM

  2. Hey Marki-

    Great post. Just printed and sent this along to some of my team. Working with Foursquare daily and this is great.

    It's true SM is becoming more social and foursquare is helping.