Wednesday, June 23, 2010

@CocaCola Ties Brand to World Cup via Promoted Tweet

I didn't say much when promoted Tweets came out; I wasn't sure how I felt about them. I guess I'm still not, but they're worth commenting on. Specifically, today @CocaCola sponsored the Twitter hashtag, #WC2010. All I have to say to that is - nice moves Coke, nice moves. I don't drink soda so I have no reason to give them props, other than I think they deserve it. Twitter's fail whale has been seen far too often since the World Cup began because it's being overloaded with fans who want to dicuss, share and debate their favorite/least favorite teams and of course the ever-pressing topic of quality officiating. With Coke sponsoring the hashtag, anyone that follows that feed will see @CocaCola's Tweet at the top of the discussion. Earlier today it read, "CocaCola Congrats to ENG & USA on moving forward. Lots of celebrations across the globe. How's your celebration? #WC2010." They're showing support for a current, wildly popular world event, and linking back to their website in the process.

I don't have the statistics for who's viewing this, but I know it's a lot, and I'm impressed by the idea. Sometimes we see global companies ignore Twitter, but Coke used Twitter to tie its brand to a global event. Honestly though, I would have loved to see a start-up or small business do that today and see the results. It could have been dramatic for driving a new audience to their site. I know I would have clicked, especially if it was something I wasn't familiar with already because I would have been curious. Anyways, props to you Coke.

Image by Poolie on Flickr.

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