Tuesday, September 8, 2009

Establish Web Presence with Brand-Yourself

Establishing GOOD Web presence can be tiresome; it can be difficult; it can be tedious. But it is also vital to success in a down economy during what some have called "the Youtube era." If a potential employer googles your name, do you think they'd hire you?

Brand-yourself.com is trying to help people do just that. It's a company created by three student entrepreneurs from Syracuse University's Whitman School of Management, to help people establish a good Web presence that will help them get hired. (Disclaimer: I work for the Whitman School.)

They coach you on many aspects of the job-hunting process, such as creating a meaningful personal brand, marketing yourself online, reputation management, and the importance of useful activities, not the summer jobs where you made coffee all day. Not to knock that, I spent a few summers at Dunkin' Donuts myself in order to makes ends meet during undergrad.

All I'm saying is that anyone who's interesting in establishing a good Web presence, which should be almost everyone in this economy, should check out the tips they have, and actually put them to good use.

There are so many articles out there that are useful on this topic; all you have to do is look. One I found recently from the jobmob.com about 5 social media power tools was very useful. I actually found this article from a tweet by brand-yourself.com. Like I said, they know what they're talking about; that's why they've experienced so much success.

Creating a brand with brand-yourself.com can help anyone with their social and professional networking if they want to. Make sure you know what's coming up on a potential employer's screen if they google your name. That's my PR thought of the day.

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